Micro-blogging? Why? Twitter in Plain English

During a presentation on social media to a group of senior corporate communications managers at a Government organization, they had picked up on the role and advantages of most social media elements, but the one I had a little harder time to explain and even a harder time to convince them on what could be an interesting social media medium to explore is the phenomenon of “micro-blogging” (ie. Twitter)… why? This is a great little video from Common Craft Show explaining it nicely.

I’m not an avid user of twitter (today) but maybe you are ;) From time to time I’ll make an update.