Introduce Web 2.0 Concepts & Social Media in the Public Sector

On April 1st, I’ll be in Toronto as a co-presenter of a Government case study at the 4th Social Media Summit by the Advanced Learning Institute.

Hear practical solutions you can apply immediately to help integrate social media technology into your communication, marketing and public relations programs to build customer and employee relationships and drive results. Our presentation will focus on how to successfully introduce Web 2.0 concepts and social media in your organisation and increase interactivity and engagement.

Nothing touches people more than the issue of health. We all have a vested interest in keeping ourselves, our communities and the world a healthier place to live. The Internet has provided us access to a vast array of health information to help us do so. The advent of social media has provided immense potential for greater participation in an extensive variety of on-line health conversations. It has changed the way people find health information, how that information influences opinions, is shared, and how it can affect behaviour. Each day thousands of health related conversations are taking place on-line, and the Public Health Agency of Canada, recognizing these trends, has been working to engage in these interactions.

The Public Health Agency will share their approach, experiences and challenges in introducing social media and Web 2.0 technologies in a public sector institution. The lessons learned are valuable for any public or private organisation of any size.

In this session, starting with the Agency’s vision toward their on-line presence, you will learn strategies and tactics for: