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The Other Side Studios wants you to explore your city, snap some photos and party Canada Day away with an exciting new event called City Hunters. This July 1 in Ottawa’s ByWard Market, teams of Hunters will set off from Pub.101 on a scavenger hunt with digital cameras in hand to snap pics of cool and interesting items while having a lot of fun exploring this gorgeous part of the city. After checking off as many items on their list as possible, Hunters will come back to Pub.101 for the judging, food, drinks, prizes and a great party. Cost is $30 for a team of two Hunters to enter together and $20 for a solo Hunter, and will run from 10 AM until the mid-afternoon (or stick around for the evening if you feel like it). It’s the best place to be on Canada Day and combines the best of seeing the Ottawa sights along with a great party in a popular pub. And it’s early enough in the day that it fits right into everyone’s Canada Day plans.

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When: Tuesday June 12, 2007 at 7pm
Where: The Clock Tower, 575 Bank Street
Type: Discussion
Topic: Social & Viral Marketing

Social Marketing

Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals for a social good. Although “social marketing” is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is not the case, and an over-simplification. The primary aim of “social marketing” is “social good”, while in “commercial marketing” the aim is “financial”. This does not mean that commercial marketers can not contribute to achievement of social good. It is important not to confuse “social marketing” with other types of “commercial marketing” where there is a contribution to a social good involved but not the primary aim.

Source: Wikipedia

Viral Marketing

Viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. A phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even SMS text messages.

Source: Wikipedia

10 basic starter tips how to make your site viral

1. Bring traffic to the site by adding a “Recommend This Site” feature
2. Bring traffic to specific page/article by adding a “Share this with a Friend” feature
3. Promote newsletters or promotion by adding a “Forward this to a Friend” feature
4. Increase member registrations by rewarding existing members when they refer friends who sign-up
5. Create “Rewards” or “Incentives” to visitors who recommends your site to their friends
6. Add audio and/or video Podcasts and offer easy ways to link to them from other sites

Our May 25, 2006 – digitalOttawa’s monthly informal networking event designed to introduce you to other digital media and creative professionals, freelancers and students from across the city. Darlene Moore from DriveTraffic made a presentation on “What will Drive Traffic to your Web Site?”. [download presentation]

Topics included:

• PPC vs. SEO – Huh?
• Blogs – Do I need one? How come Google likes them so much?
• Web 2.0 – Do I need to care?
• How to avoid being blacklisted by Google.
• Can I get rich from Google AdWords?