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We facilitated a workshop yesterday on “Social Media 101: Making Your Organization Social Media Friendly” at this Feb 2009 Social Media for Government Forum from The Advanced Learning Institute.

If you are trying to understand why social media is such a hot topic and what your organization should be doing about it, then take this opportunity to learn how to successfully implement social media within your institution.

The speed at which online communication is changing is phenomenal. Odds are your employees and clients are already active users of social media. It’s fundamentally changing the way organizations operate. People have the opportunity to take part in an on-going conversation with their Government by participating more than voting once a year, creating a true democracy.

The objective of the workshop is to outline the basics of social media, such as blogs, podcasts, and wikis, while providing the purpose and strategy behind these technologies, along with exploring how to leverage these techniques to change the way your organization collaborates and communicates. Also understanding the risks and benefits of social media, but more importantly, understand the risks of NOT using social media. Specifically, learning strategies, tactics and ideas for:

• Influencing the internal culture toward new media concepts and Web 2.0 technologies
• Introducing and integrating social media in your organization
• Establishing web governance, policy and operating protocols
• Reprioritizing human and financial resources to incorporate social media
• Developing capacity and procedures that facilitate use of social and new media
• Monitoring and assessing success